SHIN Steel Plant

Vision • Mission • Goals • Values

Vision • Mission • Business Goals • Corporate Value

Vision

To be a regional leader in steel processing, sustainably supporting the global home-appliance industry with world-class standards, and growing together with all relationships (Go With People)

Mission

We import and process high-quality steel to meet the needs of the home-appliance industry domestically and internationally, to international standards and with environmental responsibility, guided by “Go With People” and continuously valuing our customers, employees, and business partners

Business Goals

  • Increase steel processing volume by 30% by 2027
  • Expand the customer base in ASEAN and the Americas by an additional 20% within 2 years
  • Maintain ISO 9001 and ISO 14001, and upgrade to additional higher standards such as ISO 45001 by 2026
  • Reduce processing costs by 15% within the next year
  • Develop environmental management toward Net Zero Carbon by 2030

Organization Goals

Investment
Invest in businesses
with future growth potential
Satisfaction
Increase satisfaction in supporting
sales and service operations
International Standards
Strengthen industrial cooperation
toward international standards
Good Governance
Promote good governance
develop people, and be socially responsible

Corporate Values

We believe in growing together with all relationships (Go With People) by prioritizing people development, collaboration, and trust